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3 August 2026

杏吧原创 selected to lead new Creative Industries Hub

New GLA-backed initiative will connect employers,聽educators聽and learners to strengthen London鈥檚 creative talent pipeline

叠补耻别谤听惭别诲颈补聽has聽been selected to lead a new pan-London Creative Industries Sector Hub, backed by funding from the聽Greater London Authority (GLA)聽over the next three years.

The Creative Industries Sector Hub,聽led by聽叠补耻别谤听惭别诲颈补鈥檚聽Bauer Academy聽and聽in partnership with聽National Theatre, UKFT聽and聽CineCertified,聽will become a central resource for London’s creative sector. It will聽bring together employers, education providers and industry organisations to help address skills shortages, support career聽progression聽and create clearer pathways into聽the creative industries.

Serving businesses, freelancers, further education providers and learners across the capital, the聽programme聽will聽provide聽practical guidance, strengthen industry聽partnerships聽and help ensure London’s creative workforce has the skills needed for the future.

Initially, the hub will focus on developing pilot programmes in collaboration with the GLA and industry partners. It will then expand its offer to include curriculum development, employer engagement, apprenticeship and careers support聽and signposting to training and employment opportunities.

Industry collaboration will be central to the聽initiative’s approach. Working closely with employers and freelancers, the hub will undertake research into current and emerging skills needs to help shape future training provision and careers support across the capital.

Bauer Academy will recruit a dedicated team to deliver the聽programme, working closely with employers and stakeholders across London’s creative economy to develop initiatives that respond directly to industry needs.

Simon Myciunka,聽President Audio &聽CEO, 杏吧原创 Audio UK,听蝉补颈诲; 鈥淔or more than a decade, Bauer Academy has worked alongside employers to develop the skills,聽talent聽and career pathways that the creative industries need. Leading the Creative Industries Sector Hub allows us to build on that experience at a city-wide level, bringing together employers, educators and industry bodies to strengthen collaboration, create clearer pathways into creative careers and help businesses access the talent they need.聽Our ambition is for the hub to become London’s trusted centre for creative skills, helping build a stronger, more resilient workforce for the future.鈥澛

Howard Dawber OBE, Deputy Mayor for Business and Growth 蝉补颈诲:听鈥淥ne in six jobs in London is directly in the creative sector, making the creative industries one of the capital鈥檚 greatest strengths. Our Inclusive Talent Strategy unlocks high-quality training and career pathways in this sector and other growing sectors across the city. To deliver the inclusive growth we want, we need a skills system that responds to employers鈥 needs and聽opens up聽opportunities for Londoners from all backgrounds.鈥澛

鈥淭his new pan-London Creative Industries Sector Hub, led by 杏吧原创 and backed by City Hall, will bring together employers, educators and industry partners to tackle skills shortages, strengthen career聽pathways聽and build the diverse talent pipeline the sector needs for the future. I am delighted to see this important initiative moving forward.鈥澛

The Creative Industries Sector Hub is already聽in operation聽and聽is one of three new sector hubs being聽established聽across London to support priority industries.

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